Blockbusters: The Five Keys To Developing Great New Products: The Five Keys to Developing GREAT New Products – A Ten-Year Study Reveals How Companies Win - Softcover

Lynn, Gary S.

 
9780060084745: Blockbusters: The Five Keys To Developing Great New Products: The Five Keys to Developing GREAT New Products – A Ten-Year Study Reveals How Companies Win
Softcover
ISBN 10: 006008474X ISBN 13: 9780060084745
Verlag: Harper Paperbacks, 2003

Inhaltsangabe

What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork

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Über die Autorinnen und Autoren

Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.

Richard Reilly, Ph.D., a nationally-recognized expert on individual and team assessment, was a research psychologist for Bell Laboratories and AT&T. Lynn and Reilly are professors at the Stevens Institute of Technology in Hoboken, New Jersey.

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What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Harper Paperbacks
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
006008474X
ISBN 13 
9780060084745
Einband
Taschenbuch
Anzahl der Seiten
270
Kontakt zum Hersteller
Product Safety Manager
enquiries@harpercollins.ie

HarperCollins, Macken House, 39/40 Mayor Street Upper
Dublin 1
D01 C9W8
Irland

Weitere beliebte Ausgaben desselben Titels

9780060084738: Blockbusters: The Five Keys to Developing GREAT New Products

Vorgestellte Ausgabe

ISBN 10:  0060084731 ISBN 13:  9780060084738
Verlag: Harper Business, 2002
Hardcover