Eine minutenweise innere Erzählung über einen modernen amerikanischen Traum: ein erfolgreiches Start-up-Unternehmen an die Öffentlichkeit zu bringen. Going Public erzählt die Geschichte des MIPS Computer-Teams von Mitarbeitern, ihre geheimen Träume und wie diese Träume in ihrem Rennen um ein erfolgreiches Unternehmen verwirklicht wurden.
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What is the effect of going public on a company and its employees? In this look at MIPS Computer, Inc.'s experience, Malone, author of the Big Score: The Billion Dollar Story of Silicon Valley ( LJ 9/15/85), based much of his research on the time he spent at MIPS studying its organization and interviewing its employees. Providing an hour-by-hour account of the times leading to 'Going Public Day,' he describes the hard work, dedication, stress, and sacrifices of MIPS's employees. Valuable for its coverage of the going public process and the computer industry, his work is especially recommended to academic business collections. Readers may wish to also consult Sandra Kurtsig's CEO: Building a $400 Million Company from the Ground Up (LJ 5/1/91), concerning ASK Computer Systems.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1991 Reed Business Information, Inc.
From Silicone Valley insider Malone (The Big Score, 1985),
an exhaustively detailed saga of how an entrepreneurial team of
executives and staff won fortunes fighting steep odds to complete
an Initial Public Offering of stock for MIPS Computer Co.
In 1989, skittish about high-tech stocks since the '87
crash, investors grew excited as rumor foretold that MIPS, about
to ``go public,'' might explode into a billion-dollar firm.
Offering a vanguard technology called ``reduced instruction
computing'' to challenge dominant technologies, MIPS also boasted
structural and marketing innovations that propelled it from a
kitchen table start- up to a $100-million private company in
record time. Malone dramatizes MIPS's campaign to woo the
financial community, to contend with SEC rigors, and to withstand
the threats that a giant competitor would devastate the firm or
that a key supplier or partner would defect. Featuring a cast of
characters ranging from the savvy CEO to stalwart engineers to
Vietnamese immigrant assembly-line workers, this account tries to
merge human interest with business tactics. The result relies too
much on unremarkable interviews quoted beyond endurance: on
career histories, on the prospectus rewriting process, on global
travel. Despite some heroic dimension in the team's dedication
and resourcefulness, the pursuit of financial triumph does not
seem to merit the unrelenting epic celebration shown here. Yet
Malone's portrait of MIPS's unusual business structure and
tactics (heavy use of partners to maximize growth) is sure to
engage business readers seeking models for the coming decade.
An informative and lively, although padded, close-up of what
drives entrepreneurs who win the electronics industry poker game
that most start-ups lose. -- Copyright ©1991, Kirkus Associates, LP. All rights reserved.
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