Focus: The Future of Your Company Depends on It (Collins Business Essentials) - Softcover

Ries, Al

Softcover

ISBN 10: 0060799900 ISBN 13: 9780060799908

Verlag: HarperBusiness, 2013

Inhaltsangabe

Book by Ries Al

Über diesen Titel

Reseña del editor:

An updated edition demonstrates how to focus on core products in order to increase market share and evolve a company, making recommendations on how to enable prosperous growth while explaining the consequences of following extraneous ventures. Original. 20,000 first printing.

Biografía del autor:

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

Über diese Auflage

• Verlag: HarperBusiness
• Erscheinungsdatum: 2013
• ISBN 10: 0060799900
• ISBN 13: 9780060799908
• Einband: Tapa blanda
• Anzahl der Seiten: 322