The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness (P.S.): How the Rise of Aesthetic Value Is ... Portrait of the Democratization of Taste - Softcover

Postrel, Virginia

Softcover

ISBN 10: 0060933852 ISBN 13: 9780060933852

Verlag: Harper Perennial, 2004

Inhaltsangabe

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.

In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.

Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.

Über diesen Titel

Über die Autorin bzw. den Autor

Virginia Postrel writes an economics column for the New York Times and is the author of The Future and Its Enemies: The Growing Conflict Over Creativity, Enterprise, and Progress. She lives in Dallas, Texas.

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Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.

In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.

Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.

Details zur Ausgabe

• Verlag: Harper Perennial
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 0060933852
• ISBN 13: 9780060933852
• Einband: Taschenbuch
• Anzahl der Seiten: 274
• Kontakt zum Hersteller: Product Safety Manager; enquiries@harpercollins.ie; ; HarperCollins, Macken House, 39/40 Mayor Street Upper; Dublin 1; D01 C9W8; Irland