Influence: The Psychology of Persuasion (Collins Business Essentials) - Softcover

Cialdini Robert B.

Softcover

ISBN 10: 006124189X ISBN 13: 9780061241895

Verlag: Harper Collins USA, 2006

Inhaltsangabe

Influence. The psichology of persuasion editado por Penguin

Über diesen Titel

Críticas:

For markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us. -- Best Sellers Magazine The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology

Reseña del editor:

"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

Über diese Auflage

• Verlag: Harper Collins USA
• Erscheinungsdatum: 2006
• ISBN 10: 006124189X
• ISBN 13: 9780061241895
• Einband: Tapa blanda
• Anzahl der Seiten: 336