Verwandte Artikel zu Crossing The Chasm, 3rd Edition: Marketing and Selling...
Crossing The Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) - Softcover
Inhaltsangabe
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 11,37
EUR 2,77 für den Versand von Kanada nach USA
Versandziele, Kosten & Dauer
Suchergebnisse für Crossing The Chasm, 3rd Edition: Marketing and Selling...
Beispielbild für diese ISBN
3rd Edition Crossing the Chasm
Anbieter: SecondSale, Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00082460981
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
3rd Edition Crossing the Chasm
Anbieter: SecondSale, Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00087881559
Anzahl: 1 verfügbar
Foto des Verkäufers
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Anbieter: Dream Books Co., Denver, CO, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps. Bestandsnummer des Verkäufers DBV.0062292986.A
Anzahl: 1 verfügbar
Foto des Verkäufers
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Anbieter: Zoom Books East, Glendale Heights, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Bestandsnummer des Verkäufers ZEV.0062292986.G
Anzahl: 1 verfügbar
Foto des Verkäufers
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Anbieter: Aspen Book Co., Denver, CO, USA
Verkäuferbewertung 5 von 5 Sternen
A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras arenât guaranteedâ"but the storyâs all there! Bestandsnummer des Verkäufers PKV.0062292986.G
Anzahl: 4 verfügbar
Foto des Verkäufers
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Anbieter: Zoom Books Company, Lynden, WA, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Bestandsnummer des Verkäufers ZBV.0062292986.VG
Anzahl: 2 verfügbar
Foto des Verkäufers
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Anbieter: Goodwill of Colorado, COLORADO SPRINGS, CO, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Bestandsnummer des Verkäufers 466ROY001MER
Anzahl: 4 verfügbar
Foto des Verkäufers
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Anbieter: Aspen Book Co., Denver, CO, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: acceptable. Itâs been through some chapters of life! Expect visible wearâ"creases, notes, highlights, maybe even a splash of water here and there. Perfect for readers who love a book with history. Bestandsnummer des Verkäufers PKV.0062292986.A
Anzahl: 2 verfügbar
Foto des Verkäufers
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Anbieter: Dream Books Co., Denver, CO, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Bestandsnummer des Verkäufers DBV.0062292986.G
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Anbieter: Goodwill, Brooklyn Park, MN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Acceptable. Corners are bent. Cover/Case has some rubbing and edgewear. Access codes, CDs, slipcovers and other accessories may not be included. Bestandsnummer des Verkäufers 2Y6RVS000IK6_ns
Anzahl: 1 verfügbar