It’s Not the Big That Eat the Small...It’s the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business - Softcover
Inhaltsangabe
Conventional wisdom once told us big companies are unbeatable... and eat smaller competitors for breakfast.
Not anymore. These days It's Not the Big that Eat the Small... It's the FAST that Eat the Slow!
Jason Jennings and Laurence Haughton discovered what separates today's icons of speed from everybody else.
They asked questions like:
- What is the difference between speed and haste?
- Where does business go to spot trends before the competition?
- How can leaders help people stop dreading high velocity and rediscover the thrill of deciding, acting and staying fast?
And studied the world's fastest companies like:
- H&M Europe's fast fashion phenomenon now poised to threaten apparel stores in America.
- AOL who gulped down Netscape and Time Warner in record time.
- Charles Schwab the new dominant name in discount and on-line financial services.
The results are in this sensational book... a national bestseller, translated all over the globe and universally praised.
Would you like to make speed a competitive tool in your business? Here's your roadmap!
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Über die Autorinnen und Autoren
Jason Jennings became the world's youngest owner of a radio station when, at age twenty-one, he purchased KEOS In Flagstaff, Arizona. With speed and success that became legendary in the industry, he used his Innovative approach to business to propel his radio station group to the top of the Industry. Today, his company, Jennings Partners, is an International consultation practice that serves retail, manufacturing, distribution, and communications clients. He and his partner live in Tiburon, California.
Laurence Haughton left Newstalk radio in San Francisco in 1976 and joined Jason Jennings. His mission: to build a media sales consulting practice from the ground up using the unique insights Jason had discovered in his first radio station. The new company's client list and revenues grew quickly as Haughton's talent for marketing strategies and sales tactics connected with decision-makers. By the end of the second year, Haughton had propelled the Jennings organization past all other media consultants in America.
For twenty years Haughton has tested and modified every strategy and tactic to make sure the Jennings consulting practice had the depth of real world experiences that so many consultants lack. Along the way he has equally immersed himself in the academic study of business disciplines believing that "even a dwarf standing on the shoulders of a giant will see further than the giant by himself."
Today Jennings and Haughton consult internationally and have been applauded by clients representing every industry classification, from all over North America, Australia-Asia, and Europe.
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