The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado - Softcover

Wiefels, Paul

Softcover

ISBN 10: 0066620554 ISBN 13: 9780066620558

Verlag: Harper Business, 2002

Inhaltsangabe

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

Über diesen Titel

Über die Autorin bzw. den Autor

Paul Wiefels is a founding partner and managing director of The Chasm Group LLC, a strategy consulting firm serving technology-based companies and organizations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organizations. He lives in Half Moon Bay, California.

Von der hinteren Coverseite

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

Details zur Ausgabe

• Verlag: Harper Business
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0066620554
• ISBN 13: 9780066620558
• Einband: Taschenbuch
• Anzahl der Seiten: 352
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: GS1 Slovakia; https://www.gs1sk.org; ; Nantersk� 23; Žilina; 010 08; Slowakei