This practical text shows how to apply neural network technology and data mining techniques to solve common business problems, such as sales forecasting, inventory management and customer analysis. It provides concrete strategies, reinforced by case studies and a minimum of formulas.
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readers will find concrete implementation strategies, reinforced with real-world business examples and a minimum of formulas, and case studies drawn from a broad range of industries. The book illustrates the popular data mining functions of classification, clustering, modeling, and time-series forecasting--through examples developed using the IBM Neural Network Utility.
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