Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media (McGraw Hill Series in Mass Communication) - Hardcover

Dominick, Joseph R.; Sherman, Barry L.; Copeland, Gary

 
9780070175471: Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media (McGraw Hill Series in Mass Communication)

Inhaltsangabe

An introductory text to contemporary broadcasting and cable television, exploring each facet of the electronic media. It aims to cover basic principles, discussing how the electronic media evolved and how people will be affected by future technological developments.

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