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Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture - Softcover

Ewen, Stuart

 
9780070198463: Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

Inhaltsangabe

A study of the emergence of mass consumption and modern advertising in the early twentieth century and of the capitalistic use of advertising as a mechanism to define and control social values and the character of daily life

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