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Service Management for Competitive Advantage (MCGRAW HILL SERIES IN MANAGEMENT) - Hardcover

Fitzsimmons, James A.; Fitzsimmons, Mona J.

 
9780070212176: Service Management for Competitive Advantage (MCGRAW HILL SERIES IN MANAGEMENT)
Hardcover
ISBN 10: 0070212171 ISBN 13: 9780070212176
Verlag: McGraw-Hill Inc.,US, 1994

Inhaltsangabe

James Fitzsimmons' 1982 McGraw-Hill text, "Service Operations Management", the first book on the topic, defined the field of service operations management. Fitzsimmons is now senior author of an all new 1994 service management text which sets the paradigm for service management for the 1990s. This junior/senior/graduate text is distinguished by its unique focus on service management for competitive advantage and by its integration of the author's first-hand experiences and research with numerous service firms. Its highly readable presentation is designed to appeal even to students with little business experience.

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Verlag
McGraw-Hill Inc.,US
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
0070212171
ISBN 13 
9780070212176
Einband
Gebundene Ausgabe
Anzahl der Seiten
480
Kontakt zum Hersteller
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Verantwortliche Person
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