Sales Management: Concepts, Practices and Cases (MCGRAW HILL SERIES IN MARKETING) - Hardcover

Johnson, Eugene M.; Kurtz, David L.; Scheuing, Eberhard

 
9780070326521: Sales Management: Concepts, Practices and Cases (MCGRAW HILL SERIES IN MARKETING)
Hardcover
ISBN 10: 0070326525 ISBN 13: 9780070326521
Verlag: McGraw-Hill Inc.,US, 1993

Inhaltsangabe

Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practises and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force.

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Reseña del editor

Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practises and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
McGraw-Hill Inc.,US
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
0070326525
ISBN 13 
9780070326521
Einband
Tapa dura
Anzahl der Seiten
564
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Vorgestellte Ausgabe

ISBN 10:  0071134026 ISBN 13:  9780071134026
Verlag: McGraw Hill / Asia, 1994
Softcover