The Dream Society - Hardcover

Jensen, Rolf

Hardcover

ISBN 10: 0070329672 ISBN 13: 9780070329676

Verlag: McGraw-Hill Education, 1999

Inhaltsangabe

Book by Jensen Rolf

Über diesen Titel

Reseña del editor:

The future is uncertain -- the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years.By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize On the unknown future, a future Jensen calls "the Dream Society". This dream society is characterized by the commercialization of emotions. In this provocative exploration. Jensen says that it will no longer be enough to produce a useful product. He shows that, to be successful, the primary purpose of a product will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

Biografía del autor:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Über diese Auflage

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 1999
• ISBN 10: 0070329672
• ISBN 13: 9780070329676
• Einband: Tapa dura
• Anzahl der Seiten: 256