Infotrends: The Competitive Use of Information - Hardcover

Keyes, Jessica

 
9780070344648: Infotrends: The Competitive Use of Information

Inhaltsangabe

Emphasizing the strategic placement of technology rather than massive funding, Keyes identifies nine trends in information technology and explains how to integrate them into a company's manufacturing and marketing functions. She includes numerous examples of how Fortune 500 firms are already profiting from the aggressive use of information. Annotation copyright Book News, Inc. Portland, Or.

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