How to Start and Run Your Own Advertising Agency - Hardcover

Krieff, Allan

 
9780070352193: How to Start and Run Your Own Advertising Agency
Hardcover
ISBN 10: 0070352194 ISBN 13: 9780070352193
Verlag: McGraw-Hill Inc.,US, 1992

Inhaltsangabe

This book offers advertising professionals and entrepreneurial dreamers advice on how to set up an advertising agency, run it, and grow it into a highly professional business. Written from the owner's perspective, this book defines responsibilities for every important agency function and job, from financial to creative to production. It gives guidance for prospecting and keeping clients, complying with advertising and business regulations, developing a business plan, leasing office space, choosing the right media, and creating effective advertising. It includes checklists, glossaries of terms, sample contracts, financial statements and legal forms, and lists of reference materials to guide readers to agency success.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor

This book offers advertising professionals and entrepreneurial dreamers advice on how to set up an advertising agency, run it, and grow it into a highly professional business. Written from the owner's perspective, this book defines responsibilities for every important agency function and job, from financial to creative to production. It gives guidance for prospecting and keeping clients, complying with advertising and business regulations, developing a business plan, leasing office space, choosing the right media, and creating effective advertising. It includes checklists, glossaries of terms, sample contracts, financial statements and legal forms, and lists of reference materials to guide readers to agency success.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
McGraw-Hill Inc.,US
Erscheinungsdatum
1992
Sprache
Englisch
ISBN 10 
0070352194
ISBN 13 
9780070352193
Einband
Tapa dura
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar