Direct Marketing: Strategy, Planning, Execution - Hardcover

Nash, Edward L.

Hardcover

ISBN 10: 0070460329 ISBN 13: 9780070460324

Verlag: McGraw Hill Higher Education, 1995

Inhaltsangabe

Shows marketing managers in every business area how to maximize results with direct marketing methods. This edition provides information on: database marketing, list management, infomercials, post-mail and predictive research, packaged goods, computer systems, catalogues and budget planning.

Über diesen Titel

Über die Autorin bzw. den Autor

Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries. He also teaches direct marketing at New York University and Virginia Commonwealth University. Prior to forming Team Nash, he was Executive Vice President of Bozell Worldwide, Inc., where he oversaw the strategic development of U.S. global direct marketing programs. Ed began his career as a copywriter and has been marketing Vice President for LaSalle Extension University, President of Capitol Record Club, Executive Vice President of Rapp Collins, and President/CEO of BBDO Direct, which he founded and ran for five years. He is the author of Database Marketing: The Ultimate Selling Tool and editor-in-chief of The Direct Marketing Handbook, both published by McGraw-Hill.

Details zur Ausgabe

• Verlag: McGraw Hill Higher Education
• Erscheinungsdatum: 1995
• ISBN 10: 0070460329
• ISBN 13: 9780070460324
• Einband: Tapa dura
• Sprache: Englisch
• Anzahl der Seiten: 480
• Kontakt zum Hersteller: Nicht verfügbar