Verwandte Artikel zu Marketing Management: Strategies and Programs
Inhaltsangabe
This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appendix on source of marketing information and integrates international dimensions throughout.
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Reseña del editor
This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appendix on source of marketing information and integrates international dimensions throughout.
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- VerlagMcGraw-Hill Inc.,US
- Erscheinungsdatum1991
- ISBN 10 0070489424
- ISBN 13 9780070489424
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten480
- Kontakt zum HerstellerNicht verfügbar
EUR 5,19
EUR 6,83 für den Versand von Vereinigtes Königreich nach Deutschland
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Marketing Management: Strategies and Programs
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780070489424. Bestandsnummer des Verkäufers 9820546
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Marketing Management: Strategies and Programs (McGraw-Hill Series in Marketing)
Anbieter: Red's Corner LLC, Tucker, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: LikeNew. All orders ship by next business day! This is a used book. Grade 4 out of 5 points. Book may have wear due to handling. Has no markings on pages. May not include extra materials like access codes, CDs, accessories, etc. We are a small company and very thankful for your business! Bestandsnummer des Verkäufers 4CNZEC0003NS
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Marketing Management: Strategies and Programs (McGraw-Hill Series in Marketing)
Anbieter: HPB-Red, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_392033189
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Beispielbild für diese ISBN
Marketing Management: Strategies and Programs (McGraw-Hill Series in Marketing)
Anbieter: HPB-Red, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_425523731
Anzahl: 1 verfügbar