Demonstrates basic steps in using a computerized database to focus advertising on prime prospects, and explains how to make advertising more cost-effective
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Stan Rapp (Ridgefield, CT) is chairman an CEO of McCann Relationship Marketing, Worldwide, (MRM, Worldwide) a global consulting firm with offices in 30 countries.
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Hardback. Zustand: Good. This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage. Bestandsnummer des Verkäufers 00102963044
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Hardback. Zustand: Very Good. This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage. Bestandsnummer des Verkäufers 00096586090
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Anbieter: ZBK Books, Carlstadt, NJ, USA
Zustand: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Bestandsnummer des Verkäufers ZWV.007052033X.VG
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Anbieter: Greenworld Books, Arlington, TX, USA
Zustand: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy! Bestandsnummer des Verkäufers GWV.007052033X.LN
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Anbieter: BooksRun, Philadelphia, PA, USA
Hardcover. Zustand: Fair. 2nd. With dust jacket. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Bestandsnummer des Verkäufers 007052033X-7-1-29
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Anbieter: Better World Books: West, Reno, NV, USA
Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 39024767-6
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Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 3092831-6
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Anbieter: World of Books Inc, Montgomery, IL, USA
Hardback. Zustand: Good. This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage. Bestandsnummer des Verkäufers CIN007052033XG
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Anbieter: World of Books Inc, Montgomery, IL, USA
Hardback. Zustand: Very Good. This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage. Bestandsnummer des Verkäufers CIN007052033XVG
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Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G007052033XI4N00
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