Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors - Hardcover

Robert, Michel

 
9780070531321: Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors
Hardcover
ISBN 10: 0070531323 ISBN 13: 9780070531321
Verlag: McGraw-Hill Professional, 1995

Inhaltsangabe

Since 1993, thousands of readers have turned to Michel Robert's book "Strategy Pure and Simple". Now he returns with a proven strategy to create and launch new products - the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.

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Über die Autorin bzw. den Autor

Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 40 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted speaker, he has written articles in numerous business magazines and journals, including Forbes, Barron's, Harvard Business Review, Fortune, The Wall Street Journal, Time and Business Week. He is the author of Strategy Pure & Simple, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II. Robert lives in Westport, CT.

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Verlag
McGraw-Hill Professional
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
0070531323
ISBN 13 
9780070531321
Einband
Gebundene Ausgabe
Anzahl der Seiten
174
Kontakt zum Hersteller
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Verantwortliche Person
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