Managing New Technology Development (MCGRAW HILL ENGINEERING AND TECHNOLOGY MANAGEMENT SERIES) - Hardcover

Souder, William E.; Sherman, J. Daniel

Hardcover

ISBN 10: 0070597480 ISBN 13: 9780070597488

Verlag: McGraw-Hill Professional, 1994

Inhaltsangabe

Advises how to move a new-technology product through its entire life cycle of development from the generation of a viable idea to the launching into the market place. Among the steps are conceptualizing new products and technologies, defining the market, organizing for innovation, and managing the people and process. Annotation copyright Book News, Inc. Portland, Or.

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In this new book, twenty of the nation's foremost technology management experts have pooled their vast knowledge and experience to bring you the first comprehensive, fully integrated guide to effectively managing new technology throughout the product development process. From the generation of a viable product idea to the launch of that product into the marketplace, this in-depth survey takes you sequentially through the life cycle development of a new product/technology and presents proven methods for managing the activities required at each stage in the process. You'll find detailed coverage of the full range of technology management issues, including conceptualizing new products and technologies; defining markets and users for new technologies; organizing for technology and innovation; managing technical professionals and project teams; managing the new product development effort; and transforming R&D and manufacturing capabilities. Using examples of actual industrial applications, the book fully explores such key concepts as compressing cycle times... parallel development methods... using teams and task forces... managing customer interfaces... the strategic management of technology... managing technology in global markets... co-venturing... and more. In addition, summary guidelines demonstrate how engineering, R&D, and marketing managers can apply these concepts within their own organizations.

Details zur Ausgabe

• Verlag: McGraw-Hill Professional
• Erscheinungsdatum: 1994
• Sprache: Englisch
• ISBN 10: 0070597480
• ISBN 13: 9780070597488
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 368
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Deutschland