Designed to show managers how to run their companies like successful entrepreneurs, this text looks for simple and innovative solutions that allow a company to thrive and focus on the business at hand without getting caught up in management philosophies.
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In sports, when things go wrong, the best coaches say. "go back to the basics". Renowned marketing expert Jack Trout has a similar message for managers who are struggling to keep up with today's everchanging business climate: "Keep it Simple". Trout advocates the importance of paying attention to the basics and simplifying the processes in order to stay focused on the core business issues at hand. Through case studies and interviews with successful executives, he shows managers how to cut through the jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive.
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Hardcover. Zustand: Good. Zustand des Schutzumschlags: Good. Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation Moderate edgewear on the boards. Moderate shelf wear. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Bestandsnummer des Verkäufers 123654296
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