Corporate Information Strategy and Management: The Challenges of Managing in a Network Economy - Hardcover

Applegate, Lynda M.; Austin, Robert D.; McFarlan, F. Warren

Hardcover

ISBN 10: 0071122915 ISBN 13: 9780071122917

Verlag: McGraw-Hill Professional, 2002

Inhaltsangabe

Corporate Information Strategy and Management: The Challenges of Managing in the Internet Age, 6/E is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. It is a paperback derivative product that contains the same text portion found in Corporate Information Strategy and Management: Text and Cases, 6/e, but without the Harvard cases.

Über diesen Titel

Über die Autorinnen und Autoren

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

The Albert H Gordon Professor of Business Administration Emeritus ar Harvard Business School. He played an important role in introducing Management Information Systems to HBS in 1962.

Details zur Ausgabe

• Verlag: McGraw-Hill Professional
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0071122915
• ISBN 13: 9780071122917
• Einband: Gebundene Ausgabe
• Auflage: 6
• Anzahl der Seiten: 307
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar