Verwandte Artikel zu CONSUMER BEHAVIOR 4E
Reseña del editor
An analysis of change in retailing, looking at retailing as entertainment, retail theatre, and other evolving customized retail formats, including examples based on a range of retail venues and comprehensive cases. Aimed at undergraduate students on retail management courses.
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- VerlagMcGraw-Hill Education / Asia
- Erscheinungsdatum1993
- ISBN 10 0071125116
- ISBN 13 9780071125116
- EinbandTapa blanda
- SpracheEnglisch
- Auflage4
- Anzahl der Seiten816
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Consumer Behavior: Concepts and Applications
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Consumer Behavior: Concepts and Applications
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