Strategic Management: Formulation, Implementation and Control - Softcover

Pearce, John A.; Robinson, Richard B.

Softcover

ISBN 10: 0071146334 ISBN 13: 9780071146333

Verlag: McGraw-Hill Education (ISE Editions), 1996

Über diesen Titel

Reseña del editor

This text, containing 41 cases, is sensitive to 21st-century strategic ramifications of topics such as global economy, entrepreneurship, ethics, restructuring, continuous improvement, integrated operations and manufacturing, virtual organizations and cultural diversity. Chapters focus on tools and techniques for strategic analysis at the business level, single or dominated product/service companies and strategic analysis in multi-business companies. The model of the strategic management process has been revised to reflect strategic analysis at different organizational levels whilst also portraying the role of action plans, continuous improvement and employee empowerment within the strategic management process. The text is available as a text/cases split.

Details zur Ausgabe

• Verlag: McGraw-Hill Education (ISE Editions)
• Erscheinungsdatum: 1996
• ISBN 10: 0071146334
• ISBN 13: 9780071146333
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 960