Strategic Management: Creating Competitive Advantage - Softcover

Dess, Gregory G.; Lumpkin, Tom

 
9780071151061: Strategic Management: Creating Competitive Advantage
Softcover
ISBN 10: 0071151060 ISBN 13: 9780071151061
Verlag: McGraw Hill Higher Education, 2002

Inhaltsangabe

A guide to strategic management. It seeks to respond to the demands of today's rapidly changing and unpredictable marketplace that students will face when they enter the business world. The concepts-only text is designed to engage students and provide a solid treatment of traditional topics in strategic management, as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (about six in each chapter) illustrate key concepts, and chapter-opening vignettes offer examples of what can go wrong.

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Reseña del editor

A guide to strategic management. It seeks to respond to the demands of today's rapidly changing and unpredictable marketplace that students will face when they enter the business world. The concepts-only text is designed to engage students and provide a solid treatment of traditional topics in strategic management, as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (about six in each chapter) illustrate key concepts, and chapter-opening vignettes offer examples of what can go wrong.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
McGraw Hill Higher Education
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0071151060
ISBN 13 
9780071151061
Einband
Tapa blanda
Anzahl der Seiten
544
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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