Strategic Management (McGraw-Hill International Editions Series) - Softcover

Dess, Gregory G.; Miller, Alex; Miller Overrun

Softcover

ISBN 10: 0071154019 ISBN 13: 9780071154017

Verlag: McGraw-Hill Education (ISE Editions), 1997

Über diesen Titel

Reseña del editor:

Miller clearly takes a stand. The text emphasizes developing a competitive advantage for the purpose of achieving superior financial performance. This central focus forms an integrating theme demonstrated from the start by the, "Architecture of Strategy" framework. The nautre of strategic management is changing in such a way that all managers, regardless of organizational level or functional speciality, are becoming move involved in helping formulate and implement strategies for the entire businss. Every Case was selected because it illustrated this concept in practice.

Biografía del autor:

Alex Miller, University of Tennessee.

Über diese Auflage

• Verlag: McGraw-Hill Education (ISE Editions)
• Erscheinungsdatum: 1997
• ISBN 10: 0071154019
• ISBN 13: 9780071154017
• Einband: Tapa blanda
• Anzahl der Seiten: 1184