Marketing Management: A Strategic Approach with a Global Orientation (The Irwin/McGraw-Hill Series in Marketing) - Hardcover

Boyd, Harper W.; Walker, Orville C.

Hardcover

ISBN 10: 0071154299 ISBN 13: 9780071154291

Verlag: McGraw-Hill Education (ISE Editions), 1997

Über diesen Titel

Reseña del editor:

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

Biografía del autor:

Harper W. Boyd Jr., University of Arkansas, Little Rock - Orville C. Walker Jr., University of Minnesota - Jean-Claude Larreche, INSEAD, European Institute of Business Administration

Über diese Auflage

• Verlag: McGraw-Hill Education (ISE Editions)
• Erscheinungsdatum: 1997
• ISBN 10: 0071154299
• ISBN 13: 9780071154291
• Einband: Tapa dura
• Auflage: 3
• Anzahl der Seiten: 576