Customer Relationship Management - Hardcover

Storbacka, Kaj; Lehtinen Jarmo R.

Hardcover

ISBN 10: 0071188614 ISBN 13: 9780071188616

Verlag: McGraw-Hill Inc.,US, 2001

Inhaltsangabe

To develop the long-term relationships necessary to survive the intense global competition of the modern era, businesses must strive to meet customers needs as never before. This book is a result of an extensive research project that studied new ideas in marketing, and how these strategies are being applied throughout the US and Europe. The case studies provided demonstrate the ability of effective CRM programmes to refine customer relationships and increase their value.

Details zur Ausgabe

• Verlag: McGraw-Hill Inc.,US
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 0071188614
• ISBN 13: 9780071188616
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 176
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar