Marketing Channels: Managing Supply Chain Relationships - Softcover

Pelton, Lou E.; Cooper Professor Of Marketing And Logistics, Martha; Strutton, David; Lumpkin, James R.

Softcover

ISBN 10: 0071238395 ISBN 13: 9780071238397

Verlag: McGraw Hill / Europe, Middle East & Africa, 2004

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Reseña del editor:

Marketing Channels, 3/e by Pelton, Cooper, Strutton, and Lumpkin is the first text to use the relationship marketing perspective in the channels course. The authors introduce the Value Chain Relationship (VCR) Model – the first text available to focus on how marketing channels, buyer-seller relationships and supply chain management can be integrated to create competitive advantage. The VCR model includes B2B, B2C and C2C exchanges. Special emphasis is given to the multi-directional flows in multiple channels management. The VCR model provides a map for guiding students through marketing channels and supply chain management practices.

Über diese Auflage

• Verlag: McGraw Hill / Europe, Middle East & Africa
• Erscheinungsdatum: 2004
• ISBN 10: 0071238395
• ISBN 13: 9780071238397
• Einband: Tapa blanda
• Auflage: 3
• Anzahl der Seiten: 544