Consumer Behavior - Softcover

Peter, J. Paul; Olson, Jerry C.

Softcover

ISBN 10: 007125935X ISBN 13: 9780071259354

Verlag: McGraw-Hill Education - Europe, 2007

Inhaltsangabe

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior

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Über die Autorinnen und Autoren

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.

Details zur Ausgabe

• Verlag: McGraw-Hill Education - Europe
• Erscheinungsdatum: 2007
• Sprache: Englisch
• ISBN 10: 007125935X
• ISBN 13: 9780071259354
• Einband: Taschenbuch
• Anzahl der Seiten: 576
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar