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Reseña del editor
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
Biografía del autor
Dr. Tanner is dean, Strome College of Business, Old Dominion University. He earned his PhD from the University of Georgia. Prior to entering academia, Dr. Tanner spent eight years in industry with Rockwell International and Xerox Corporation as both salesperson and marketing manager. Dr. Tanner has received several awards for teaching effectiveness and research, including the Distinguished Teacher award from the Society of Marketing Advances. He has also been named Reviewer of the Year and coauthor of the Paper of the Year by the Journal of Personal Selling and Sales Management. Dr. Tanner has authored or coauthored 15 books, and has published over 80 articles. He has received research grants from the Center for Exhibition Industry Research, the Institute for the Study of Business Markets, the University Research Council, the Walmart Foundation, and others. He is currently the editor of Marketing Educators' Review and has served as special issue editor for the Journal of Personal Selling and Sales Management. Dr. Tanner has been a featured presenter at executive workshops and conferences for organizations such as the Marketing Science Institute, National Retail Federation, Canadian Association of Exhibition Managers, and Oracle's OpenWorld. His consulting clients include IBM, Cabela's, EMC, SAP, and others. Jeff and his wife also breed and race thoroughbred horses.
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- VerlagMcGraw-Hill Education / Asia
- Erscheinungsdatum2008
- ISBN 10 0071263438
- ISBN 13 9780071263436
- EinbandTapa blanda
- Auflage4
- Anzahl der Seiten736
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Business Marketing: Connecting Strategy, Relationships, and Learning
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Mcgraw-Hill Education / Asia, 2009
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