Service Management: Operations, Strategy, Information Technology w/Student CD - Softcover

Fitzsimmons, James A; Fitzsimmons, Mona J

Softcover

ISBN 10: 0071263462 ISBN 13: 9780071263467

Verlag: McGraw-Hill Higher Education, 2007

Über diesen Titel

Reseña del editor:

Balancing conceptual and applied coverage of all aspects of the management and operation of services, Service Management has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in both strategic and operational issues pertaining to services. New material on Professional Service Firms highlights IBM’s initiative to establish a Service Science, Management, and Engineering discipline. The Sixth Edition also offers the latest information on Six-Sigma and RFID, as well as recent developments in other important industry topics. Text coverage spans both qualitative and quantitative aspects of service management and offers flexibility in courses, offering varying approaches to the study of service operations. The ancillary package includes student CD-ROM and Website that includes self-test quizzes, video clips, ServiceModel Software, and the Mortgage Service Game.

Über diese Auflage

• Verlag: McGraw-Hill Higher Education
• Erscheinungsdatum: 2007
• ISBN 10: 0071263462
• ISBN 13: 9780071263467
• Einband: Tapa blanda
• Auflage: 6
• Anzahl der Seiten: 554