Business Research Methods - Softcover

Cooper, Donald R.; Schindler, Pamela S.

Softcover

ISBN 10: 0071289224 ISBN 13: 9780071289221

Verlag: McGraw-Hill Education Ltd, 2010

Inhaltsangabe

Offers students and instructors a coverage of business research topics. This work encourages completion of an in-depth business research project during the semester. Managerial decision making is the underlying theme, while topics and applications are presented in a manner that allows students to understand business research topics and functions.

Über diesen Titel

Über die Autorinnen und Autoren

Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus  of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.

www.linkedin.com/in/pamelaschindler/

Details zur Ausgabe

• Verlag: McGraw-Hill Education Ltd
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0071289224
• ISBN 13: 9780071289221
• Einband: Taschenbuch
• Anzahl der Seiten: 864
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar