The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company (MARKETING/SALES/ADV & PROMO) - Hardcover

Knapp, Duane

Hardcover

ISBN 10: 007134795X ISBN 13: 9780071347952

Verlag: McGraw Hill, 1999

Inhaltsangabe

Book by Knapp Duane

Über diesen Titel

Reseña del editor:

'A superb book with real substance and passion that could and should change your organization. A plethora of original concepts and tools illustrated in marvelous case studies provide new insight into brands and their management' - David A. Aaker., E.T. Grether Professor of Marketing Strategy at The University of California at Berkeley and author of "Building Strong Brands". '"The BrandMindset" is all about building Genuine Brands; they lead with the heart, nurture with the soul and build one customer at a time' - Howard Schultz, Chariman and CEP, Starbucks Coffee Company and best-selling author of "Pour Your Heart Into It".'"The BrandMindset" clearly articulates 'how to think like a brand' which is necessary to understand before an organization can act like a brand' - Dave Whitwam, Chairman and CEO of Whirlpool Corporation. 'After reading "The BrandMindset" you should not only consider changing the way you do business, but you'll have a real good idea about how to go about it - and doing so truly builds Brand Equity' - Robert shulman, CEO of Copernicus and author of "Marketing Myths That Are Killing Business". 'Today is not enough to provide a service or a product. Success comes when the product and service are created and delivered through a BrandMindset' - Christopher W. Hart, Ph.D., President of the Spire Group and author of "Extraordinary Guarantees".

Biografía del autor:

Duane Knapp is president of Brand Strategy, a Seattle-based marketing and branding consulting firm.

Über diese Auflage

• Verlag: McGraw Hill
• Erscheinungsdatum: 1999
• ISBN 10: 007134795X
• ISBN 13: 9780071347952
• Einband: Tapa dura
• Anzahl der Seiten: 304