The eMarketplace: Strategies for Success in B2B eCommerce - Hardcover

Raisch, Wayne

Hardcover

ISBN 10: 0071361235 ISBN 13: 9780071361231

Verlag: McGraw-Hill Education, 2001

Inhaltsangabe

This work describes the business-to business marketplace and the changes and opportunities presented by the wholesale change in the way in which the world does business. It discusses how the large-company purchaser or distributor and the small to mid-size business owner/marketer can make money in business to business by creating/participating in emarkets, as well as how to get their product out into the emarketplace. This text describes the emarkets, their methods of application, the different models currently in use, and how to make money in business to business the markets. Case studies on successful and flawed business-to-business models are used to demonstrate the points, including: Harley Davidson; Delland; and other leading companies. An additional chapter provides insight for the average vendor, as well as for those looking to start an emarket. This chapter includes an analysis of the advantages and disadvantages of different models of emarketplace.

Über diesen Titel

Über die Autorin bzw. den Autor

Warren Raisch (CA) is the Executive Director of ebusiness for MarchFIRST, the largest global e-business solutions company. As the founder and CEO of WorldCast Networks, Inc., he developed the first on-line business-to-business trading exchange floor for the IT market.

William Kane, Jr. (NY) is the Managing Partner of MarchFIRST Internet Practice. He oversees the creative, strategy, and technical staffs for clients including Audi, JP Morgan, Estee Lauder, Duracell, Price Waterhouse Coopers, The Prudential, and others.

Details zur Ausgabe

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 0071361235
• ISBN 13: 9780071361231
• Einband: Tapa dura
• Anzahl der Seiten: 354
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar