The Eternal E-customer: How Emotionally Intelligent Interfaces Can Create Long-lasting Customer Relationships - Hardcover

Bergeron MD., Bryan

Hardcover

ISBN 10: 007136479X ISBN 13: 9780071364799

Verlag: McGraw-Hill Inc.,US, 2001

Inhaltsangabe

Book by Bergeron Bryan Kurzweil Ray

Über diesen Titel

Reseña del editor

The text helps readers get up to speed on the use of emotionally intelligent interfaces (EII). EIIs are driven by data from previous customer transactions to provide each client with the individual attention they deserve. The book explains how to create the infrastructure needed to support EIIs.

Reseña del editor

The Eternal E-Customer focuses on getting e-businesses to the next level of customer loyalty. In the competitive world of e-commerce, the winners know that the key to success is customer appreciation and retention. Emotionally intelligent interfaces (EII) are driven by data from previous customer interactions, explicit customer preferences, and based on customer profiles. EIIs build trust and customer loyalty by offering shoppers the intimacy and individual attention they expect from the corner store. In this groundbreaking book, Harvard professor Bryan Bergeron provides a roadmap to get readers up to speed on all crucial business and technology aspects of EIIs, and explains how to create the information infrastructure needed to support EIIs tailored to their businesses.
-- Focuses on achievable results using current technology
-- Includes a companion Web site with links to examples of state-of-the-art EII technologies

Details zur Ausgabe

• Verlag: McGraw-Hill Inc.,US
• Erscheinungsdatum: 2001
• ISBN 10: 007136479X
• ISBN 13: 9780071364799
• Einband: Tapa dura
• Sprache: Englisch
• Anzahl der Seiten: 268