e-Strategy, Pure and Simple: Connecting Your Internet Strategy to Your Business Strategy - Hardcover

Robert, Michel; Racine, Bernard

Hardcover

ISBN 10: 0071371788 ISBN 13: 9780071371780

Verlag: McGraw-Hill Inc.,US, 2000

Inhaltsangabe

Book by Robert Michel Racine Bernard

Über diesen Titel

Reseña del editor:

This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or "e-Drivers" can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company.

Biografía del autor:

Michel Robert is founder and president of Decision Processes International, Inc., an internationally renowned consulting firm which has 60 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and Gatx. A noted speaker and author, his writings have appeared in many business magazines and journals. Bernard Racine is director of R & D for Decisions Processes International where he works with clients from all over the world.

Über diese Auflage

• Verlag: McGraw-Hill Inc.,US
• Erscheinungsdatum: 2000
• ISBN 10: 0071371788
• ISBN 13: 9780071371780
• Einband: Tapa dura
• Anzahl der Seiten: 200