E-Strategy, Pure and Simple: Connecting Your Internet Strategy to Your Business Strategy - Hardcover

Robert, Michel; Racine, Bernard; Michel, Robert

Hardcover

ISBN 10: 0071371788 ISBN 13: 9780071371780

Verlag: McGraw-Hill Inc.,US, 2000

Inhaltsangabe

Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization’s overall business strategy.Based on Robert’s two decades of research and international consulting experience at more than 400 companies, the e-strategy model described comprises 10 e-drivers, corresponding to 10 key business strategies. These include: demand aggregation for obtaining better prices; build-to-order services that allow customers to configure products to their specifications; customer self-service; direct customer access for manufacturers; dynamic pricing; and others. Using many real-life examples, Robert describes how each e-driver works and how to combine them in a coherent strategy for making optimal use of today’s most powerful strategic tool, the Internet.

Über diesen Titel

Über die Autorin bzw. den Autor

Michel Robert is founder and president of Decision Processes International, Inc., an internationally renowned consulting firm which has 60 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and Gatx. A noted speaker and author, his writings have appeared in many business magazines and journals. Bernard Racine is director of R & D for Decisions Processes International where he works with clients from all over the world.

Details zur Ausgabe

• Verlag: McGraw-Hill Inc.,US
• Erscheinungsdatum: 2000
• Sprache: Englisch
• ISBN 10: 0071371788
• ISBN 13: 9780071371780
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 173
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar