Customer Relationship Management (Briefcase Books Series) - Softcover

Kristin L. Anderson, .

Softcover

ISBN 10: 0071379541 ISBN 13: 9780071379540

Verlag: McGraw-Hill Education, 2001

Inhaltsangabe

Book by Kristin L Anderson Carol J Kerr

Über diesen Titel

Reseña del editor:

This reader-friendly series is must read for all levels of managers. All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based "Briefcase Books Series" is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. "Customer Relationship Management" supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

Contraportada:

Tips and Tools for Creating­­and Sustaining­­Profitable, Long-Term Customer Relationships

In today's impersonal, arms-length marketplace, customer loyalty is rapidly becoming a thing of the past.Customer Relationship Management brings it back to the foreground, providing easy-to-apply solutions and strategies for establishing meaningful bonds with your customers and turning them into reliable, lifelong partners. This latest addition to McGraw-Hill's successful Briefcase Books series provides you with:

• Practical advice for choosing and implementing a CRM strategy
• A review of database tools for capturing­­and managing­­valuable customer information
• Proven techniques for translating an effective CRM strategy to the e-commerce environment

Even as markets change, effective customer relationship management remains a question of knowing your customers, understanding their wants and needs, and establishing long-term, mutually beneficial relationships. LetCustomer Relationship Management supply you with easy-to-apply solutions to your everyday CRM questions, and show you how to design a CRM approach that is responsive, flexible, and personalized to each customer.

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

• Clear, concise definitions of CRM terms and jargon
• Tips for being smart when managing difficult customer situations
• How-to hints of the pros for smooth, successful CRM efforts
• Practical advice to avoid mistakes when dealing with customers
• Warning signs for where things could go wrong
• Case studies of how others have achieved successful CRM
• Specific procedures for implementing CRM strategy

Über diese Auflage

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2001
• ISBN 10: 0071379541
• ISBN 13: 9780071379540
• Einband: Tapa blanda
• Anzahl der Seiten: 176