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Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline and Everywhere in Between - Hardcover
Inhaltsangabe
Book by Levine Michael
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This text re-examines the principles of Guerrilla PR - the technique for creating affordable publicity on the fly, for the age of the World Wide Web. Written in the Levine's friendly, "coaching," tone, it explains the tenets of guerrilla PR and how they have changed with technology, describes how web sites for media outlets are constructed and who is accessible through them, and delves deep into the various ways a web program can be used either solo or in addition to a print or broadcast PR campaign. The reader learns how the pros use the web for publicity, how to focus on a target to get superior results and how to avoid all the pitfalls and mishaps that lie in wait for the web PR novice. Plus, the text includes remarkable and true stories of PR success on the web and information from leading web site developers, web masters, editors and producers who have been swayed by savvy web-based guerrilla PR.
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- VerlagMcGraw-Hill Inc.,US
- Erscheinungsdatum2001
- ISBN 10 0071382313
- ISBN 13 9780071382311
- EinbandTapa dura
- Anzahl der Seiten292
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Guerrilla Pr Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between
Anbieter: Wonder Book, Frederick, MD, USA
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Zustand: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. Bestandsnummer des Verkäufers E04B-03698
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Guerilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Verlag:
McGraw-Hill/Contemporary, 2001
ISBN 10: 0071382313
ISBN 13: 9780071382311
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Guerilla Pr Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Anbieter: Call Phil Now - Books, West Roxbury, MA, USA
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Hardcover. Zustand: New. 1st Edition. ## NEW book is clean, crisp, unclipped and unmarked. First Edition. First printing. No marks in or on book. NOT A REMAINDER. 281 pages. Dust jacket protected in a new crystal clear MYLAR cover. New First Edition. Bestandsnummer des Verkäufers 000035
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