Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline, and Waging a Successful Publicity Campaign Online, Offline, an: Waging a ... Online, Offline, and Everywhere in Between - Softcover

Levine, Michael

Softcover

ISBN 10: 0071382321 ISBN 13: 9780071382328

Verlag: McGraw-Hill Education Ltd, 2003

Inhaltsangabe

"Excellent advice."--Public Relations Quarterly

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.

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Über die Autorin bzw. den Autor

Michael Levine heads Levine Communications Office, which is among the entertainment world's most prominent and successful P.R. firms. Called "one of Hollywood's brightest and most respected executives" by USA Today, Levine is the author of eleven previous books, including the bestsellers Guerrilla P.R., The Address Book, and Lessons at the Halfway Point.

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"The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline."
--Randal Evenson, president, Evenson & Associates, Inc., and www.4-Dmarketing.com

"This immensely practical book demystifies the Internet, spells out strategies in plain language, and deploys truckloads of street wisdom drawn from Michael Levine's considerable public relations experience to help you reach "P.R. Nirvana" without spending a lot of time or money."
--Geoffrey A. Moore, author of Think Like a Customer . . . to Market Like a Genius

Now in paperback, Guerrilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn:

• Proven techniques to break through the once-impregnable firewalls of print and broadcast media
• Strategies to establish--and benefit from&--instant credentials as an expert
• Tips for writing an attention-grabbing press release and "Web-tailoring" it to its recipients

Fast-moving, entertaining, and valuable to everyone, Guerrilla P.R. Wired helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible.

Details zur Ausgabe

• Verlag: McGraw-Hill Education Ltd
• Erscheinungsdatum: 2003
• Sprache: Englisch
• ISBN 10: 0071382321
• ISBN 13: 9780071382328
• Einband: Taschenbuch
• Anzahl der Seiten: 281
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar