Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing - Softcover

Newell, Frederick; Rogers, Martha

Softcover

ISBN 10: 007138782X ISBN 13: 9780071387828

Verlag: McGraw-Hill Professional, 2002

Inhaltsangabe

"If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write."­­Los Angeles Times Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field­­and outlines the fundamentals needed to build customer loyalty that will last.

Über diesen Titel

Über die Autorin bzw. den Autor

Frederick Newell is CEO of the international consulting firm Seklemian/Newell. A member of the Retail Advertising Hall of Fame, Newell is a visiting lecturer at Duke University's Fuqua School of Business and a frequent speaker around the globe.

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New Rules of CRM--for Reaching and Retaining Customers in Today's Ever-Changing E-Commerce Marketplace!

From the day it hit the bookshelves, loyalty.com has been universally acclaimed as the hands-on, common sense rulebook for making intimate, long-lasting customer connections using the power of the Internet. Now let it show you how to use today's interactive Web to discover the values that are important to your customers, use that knowledge to deliver the benefits they want, and build profitable, mutually beneficial relationships that will pay you back today, tomorrow, and well into the future.

Praise for the groundbreaking loyalty.com...

"If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write."--Dallas Morning News

"Readers tired of buzzword-laden texts that explore the latest business fad will find a lucid and thorough discussion of creating and managing customer relationships in loyalty.com."--Choice

"We wake up every morning thinking about how we can do even more to strengthen each and every customer relationship... loyalty.com gets you thinking a lot."--Dick Hammill. Senior Vice President, Marketing and Communications, The Home Depot

"This is prerequisite reading for everyone in the organization: operations, merchandising, finance, distribution, human resources and, of course, marketing if you expect your company to win the battle for share of wallet."--Terry E. Maloy, Vice President, Marketing, SAM'S Club

"Packs in a lot of advice ... and instructive examples ... For a crash course on the new face of marketing, it's a good read."--Executive Edge

Details zur Ausgabe

• Verlag: McGraw-Hill Professional
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 007138782X
• ISBN 13: 9780071387828
• Einband: Taschenbuch
• Anzahl der Seiten: 325
• Kontakt zum Hersteller: McGraw-Hill Education; https://www.mheducation.co.in/; ; Via Verdi, 8; Assago Milano; 20090; Italien