Telecom Service Rollouts (McGraw-Hill Telecom Professional) - Softcover

Nagar, Rajoo

Softcover

ISBN 10: 0071391126 ISBN 13: 9780071391122

Verlag: MCGRAW HILL PROFESSIONAL, 2002

Inhaltsangabe

In this volume, the companies who have successfully rolled out telecom services report on what they did and why. Key features include: a post mortem of the crash year; business plans behind profitable service rollouts; discussion of how partnership can help or hinder; managing capital throughout the funding cycle; and go-to-market strategies.

Über diesen Titel

Über die Autorin bzw. den Autor

Rajoo Nagar is President of PowerTel Consulting of Cupertino, California, which provides consulting and marketing services to emerging telecommunications companies. Prior to founding PTC, she served in senior marketing roles at TollBridge Technologies, Tut Systems, and PowerTel Global, which she co-founded. Ms. Nagar holds master’s degrees in computer science and business management, and was a planning engineer at Hewlett-Packard prior to entering the world of telecommunications.

Von der hinteren Coverseite

Learn the core business practices and strategies that can lead service providers to a sustainable business model

POSTMORTEM ON THE PLAGUE YEAR
* How telecom lost "$816 billion" in 2001--and ways to recognize errors in the making
* Roadmap of the potholes and pratfalls that tripped up Big Business
* Winners and losers compare notes on what they did, what happened, and why
* PLUS reinvention strategies for a shaken industry

WHAT IT TAKES TO WIN

In the midst of the rollout debacle, "some companies made money." If you want your rollout to be profitable, you must understand what the winners did right--and what losing carriers and service providers did wrong. That's exactly what telecom consultant Rajoo Nagar gives you in this power-packed guide, based on her own experiences in the maelstrom, plus in-depth investigations and interviews with industry leaders and analysts.

Look inside--
* Read industry leaders on the basics behind profitable rollouts
* Discover winning go-to-market strategies
* Investigate partnerships--help or hindrance?
* Get capital management strategies for the entire funding cycle
* Put together all vital pieces of a successful plan, from business model to marketing, operations, and support positions
* Apply practical how-to's on competitive position-strengthening

Is your new service concept bulletproofed? Find out with this field guide to landmine-free launches.

Details zur Ausgabe

• Verlag: MCGRAW HILL PROFESSIONAL
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0071391126
• ISBN 13: 9780071391122
• Einband: Taschenbuch
• Anzahl der Seiten: 308
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italien