Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships (MARKETING/SALES/ADV & PROMO) - Softcover

Gerald Michaelson, .

Softcover

ISBN 10: 0071427309 ISBN 13: 9780071427302

Verlag: McGrawHill Education, 2003

Inhaltsangabe

This title offers winning sales strategies from the greatest strategist of all time. In "Sun Tzu Strategies for Selling", the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience shows you how the ancient Chinese General's classic strategies can lead you to victory on the increasingly competitive sales battlefield - or, better yet, without doing battle at all!Packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real life actions that will help you win big sales and keep your customers coming back for more. You'll learn how to: occupy the high ground - think positively; be willing to lose - take risks; win without fighting - develop a superior strategy; seize the initiative - beat your competitors to the punch; be flexible - change your tactics to fit changing circumstances; and, consolidate your achievements - sell solutions.

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Über die Autorinnen und Autoren

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Steven A. Michaelson has an extensive business backgroung, including positions with Procter & Gamble and Sara Lee.

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Winning sales strategies from the greatest strategist of all time

In Sun Tzu Strategies for Selling, the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience shows you how the ancient Chinese General's classic strategies can lead you to victory on the increasingly competitive sales battlefield--or, better yet, without doing battle at all!

Packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real life actions that will help you win big sales and keep your customers coming back for more. You'll learn how to:

• Occupy the high ground--think positively
• Be willing to lose--take risks
• Win without fighting--develop a superior strategy
• Seize the initiative--beat your competitors to the punch
• Be flexible--change your tactics to fit changing circumstances
• Consolidate your achievements--sell solutions

Details zur Ausgabe

• Verlag: McGrawHill Education
• Erscheinungsdatum: 2003
• Sprache: Englisch
• ISBN 10: 0071427309
• ISBN 13: 9780071427302
• Einband: Tapa blanda
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar