The Say It With Charts Complete Toolkit (MARKETING/SALES/ADV & PROMO) - Softcover

Zelazny, Gene

Softcover

ISBN 10: 0071474706 ISBN 13: 9780071474702

Verlag: McGraw-Hill Education, 2006

Inhaltsangabe

Book by Zelazny Gene

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Reseña del editor:

The Complete Do-It-Yourself Kit for Creating Powerful, Interactive Presentations

Master presenter Gene Zelazny has shown thousands of professionals around the world how to design and deliver successful presentations. Now, he combines his bestselling Say It With Charts with his Say It With Charts Workbook into one comprehensive volume-complete with an all-new CD that lets you download and implement Zelazny's potent PowerPoint charts, graphs, and visuals!

This first-of-its-kind Toolkit reveals time-tested tips for putting your message in visual form and translating data into eye-catching, persuasive charts and multimedia presentations. Zelazny offers step-by-step advice on selecting and preparing the right charts, emphasizing key points, and encouraging your audience become active participants. He also shows you how to use today's digital technologies to create easy-to-follow, attention-grabbing visuals. Nowhere else will you find such comprehensive, authoritative information on:

• The different types of charts for any presentation
• Audience-tested techniques for communicating information
• Hands-on recommendations for lettering size, color, appropriate chart types, and more
• Techniques for dramatic eVisuals using animation, scanned images, sound video, and links to pertinent websites
• Tactics for customizing graphics to specific audiences

Biografía del autor:

Gene Zelazny is the Director of Visual Communications for McKinsey & company, where he works with the professional consulting staff to create, design, and rehearse presentations. Zelazny frequently shares his ideas at many of the world's major business schools, including Chicago, Columbia, Harvard, Kellog, INSEAD, London Business School, Oxford, Sloan, Stanford, Tuck, and Wharton. His bestselling Say it with Charts has been translated into French, German, Italian, Spanish, and Portuguese.

Über diese Auflage

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2006
• ISBN 10: 0071474706
• ISBN 13: 9780071474702
• Einband: Tapa blanda
• Anzahl der Seiten: 312