Unlock Behavior, Unleash Profits: Developing Leadership Behavior That Drives Profitability in Your Organization: Developing Leadership Behavior That ... Drives Profitability in Your Organization - Hardcover

BRAKSICK

 
9780071490672: Unlock Behavior, Unleash Profits: Developing Leadership Behavior That Drives Profitability in Your Organization: Developing Leadership Behavior That ... Drives Profitability in Your Organization

Inhaltsangabe

This book gives away tools and methods used by the largest behaviorally based management consulting firm in the world-CLG (www.clg.com). It is filled with client stories, case studies, testimonials, and-most importantly-the secrets to what has led to personal and organizational transformations in blue-chip companies: Behavioral Science applied to business. Why is being a leader more challenging now than ever before? Our world has never had greater threats, nor greater opportunities. So many of them come down to people...relationships...behavior. It is up to you to engage the hearts and minds of your people-and to unleash discretionary performance through the systematic use of Behavioral Science. Nothing changes until behaviors change. It's about your success If you are a leader with an agenda for change, this is the book for you. It's not enough to have brilliant strategies, efficient processes, and agile people. Dr. Braksick shows how to make these ingredients work together so you can transform your organization's performance. Using the clear guidance in this book, you can identify the behaviors needed in your organization to consistently produce desired results. You will learn how to arrange the work environment to encourage those behaviors up and down the organization. And you will learn how to change your own leadership behaviors to make things happen while engaging people's hearts and minds. Refreshing candor Dr. Braksick helps leaders tackle their toughest business challenges, using the science of human behavior, backed by more than 80 years of research. In her unique, engaging way, Dr. Braksick makes Behavioral Science accessible to leaders, translating it into usable tools you can apply immediately.Her directness, caring, and passion for improving performance and organizations is inspiring. Be the leader for others that you seek other leaders to be for you Make a difference through your words and actions-as these are your most powerful gifts. This book gives you the simple formula for unlocking success in yourself and in others.

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Über die Autorin bzw. den Autor

Leslie Wilk Braksick, Ph.D., is co-founder and President of The Continuous Learning Group, Inc. (CLG), the world's largest behaviorally based consulting organization, with a large roster of Fortune 500 clients. Dr. Braksick and her company provide guidance in business improvement, change, and profitability to more than 150 blue chip clients worldwide (www.clg-online.com, 888-254-5354). Dr. Braksick is an energetic practitioner of behavioral science, noted for her ability to walk into a company, quickly grasp its complex history and culture, and help its executives articulate business objectives and implement strategies that measurably improve the bottom line. Her unique blend of scientific knowledge, coaching skills, entrepreneurship, energy, personality, writing, public, speaking, and strong personal values will touch your professional and personal life.

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Unlock Behavior, Unleash Profits is about 21st-century leadership. The power of unlocking behavior in your organization starts with you, the leader. Dr. Braksick is herself a winner, and this book will create many more!”-Brian McNeill, President & CEO, Southco Corporation

“The behavioral approach has made a huge difference in our organization. The before/after is startling: tremendous gains in our ability to get things done; more effective executives; talent development; job satisfaction; cost effectiveness-I am convinced that it is because of applying Behavioral Science. We have more than tripled earnings in a very competitive industry-the proof is in the pudding.”-Don Hamm, President & CEO, Assurant Health

“Inspiring the whole-hearted engagement of people may be the biggest challenge leaders face. Dr. Braksick has made a very valuable contribution to the science of human behavior and given leaders tools they need to get results they desire.”-Patricia Woertz, Chairman & CEO, The Archer Daniels Midland Company

“Dr. Leslie Braksick shows you how to transform the behaviors and the culture of a company with practical and useful information and tools that can help any leader elevate to the next level. This is a remarkable book.”-Tom DiDonato, EVP, Human Resources, American Eagle Outfitters, Inc.

“Ten years ago, Canadian National Railway started a massive culture change. In customer satisfaction, operating ratio, asset utilization-CN today is best-in-class, typically by a wide margin. At the center of our cultural change lies the 'ABCs' of leadership and organizational change in this book. Every member of management has been trained/coached to learn and apply these tools. The results speak for themselves.”-Hunter Harrison, President & CEO, Canadian National Railway

“Behavior is a key enabler! This book is a must-read for leaders who want to increasetheir organization's capacity to execute well!”-Dave O'Reilly, Chairman & CEO, Chevron Corporation

“Setting strategy is the easy part. Successfully executing strategy is where great leaders are made. In Unlock Behavior, Unleash Profits, Dr. Braksick provides us with a science-based framework and practical, relevant examples for understanding how to do this.”-William R. Johnson, Chairman & CEO, H.J. Heinz Company

“I have used the leadership tools in this book at the CDC and at the Gates Foundation. I draw on them daily as the new president of CARE, where I am introducing them to my entire management team. They are just as practical and powerful in the not-for-profit sector as in the for-profit.”-Helene D. Gayle, MD, MPH, President & CEO, CARE

“Dr. Braksick, a noted authority on the behavior-profits link, pulls no punches and backs her success formula with solid research and relevant case examples. Her style is candid and refreshing. Unlock Behavior, Unleash Profits will be the book you'll turn to for counsel and guidance for years to come.”-Jim Kouzes, Ph.D., Chairman Emeritus, The Tom Peters Group

“Dr. Braksick has advanced the business applications of social science a giant step in the right direction. She makes a convincing case for harnessing the power of human behavior to produce exceptional business results.”-Larry K. Durham, CEO, National Express Corporation

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Unlock Behavior, Unleash Profits

Developing Leadership Behavior That Drives Profitability in Your Organization

By LESLIE WILK BRAKSICK

The McGraw-Hill Companies, Inc.

Copyright © 2007 The McGraw-Hill Companies, Inc.
All rights reserved.
ISBN: 978-0-07-149067-2

Contents

Foreword to the Second Edition
Preface to the Second Edition
Acknowledgments
Dedication
1 Great Execution Depends on—Behavior
2 Pinpointing the Right Behaviors
3 Managing Behavior: Know Your ABCs!
4 It's a Matter of Consequences
5 Feedback and Coaching: Putting Your "Secret Weapons" to Work!
6 Shaping Up the Right Stuff
7 Making Change Happen Consistently: The MAKE-IT MODEL
8 Creating the IMPACT Culture—Make It Last
9 Leading Through the Challenges of Today & Tomorrow
Epilogue
About the Author
About CLG
CLG and Intellectual Property in This Book
Index

Excerpt

CHAPTER 1

Great Execution Depends on—Behavior


"I was CEO almost three years before I really had my arms around the role. I hadbeen deluded into thinking I was doing a good job, because I was directingthings. I had no role model for the 'soft stuff' that the CEO was supposed todo.

"The biggest challenges were much less about business and strategy—butrather about providing leadership in the right way; knowing what to get involvedin and what not to; and understanding the implications of what I said and did. Igrossly underestimated the importance of my own leadership behaviors, and ofcoaching and encouraging other leaders.

"It became clear that, if I kept doing the same stuff, I would get the sameresults. I needed to change, to do things differently. It's hard to learn newbehaviors when you have a big ego and a strong track record of success!

"Four years ago, I would have called myself a good CEO, because back then, Ididn't know better. Today I know better—and can honestly say: I am a verygood CEO."

—Chairman & CEO, Fortune 100 Company


Leaders want to be successful—not just through their own eyes, but in theeyes of others. And by definition, the success of leaders is determined by theirability to get things done through others. In the opening quote, what the leaderlearned that made him a "very good CEO" was that his behavior was the catalystthat could either switch off or turn on the right behaviors in his organizationto achieve their key business goals.

If you're like most leaders, you want to make a difference in this world and inyour lifetime, and you are likely involved in a variety of important leadershiproles where what you do and say really matters. I also imagine that experiencehas taught you the hard realities of the workplace: leaders do not always leadwell. Good people do not always work hard. High performers do not always getpaid more. Angry people do not always quit their jobs and go elsewhere. Greatplaces to work may not be profitable and may not survive. And fairness seldomoperates at work.

Reading this book and mastering its contents will help you understand why peopledo what they do—and how to "unlock" and dramatically change your ownleadership behavior—to accelerate your progress to maximum effectiveness.This book will help demystify why others do what they do (or don't do what theyare supposed to). You will learn how to focus your own leadership behaviors andthose of others.


WHY IS THIS LEADERSHIP BOOK UNIQUE?

There are thousands of leadership books out there. What makes this onedifferent? Most leaders have never learned a practical approach to understandingwhy people do and say the things they do—and how to "unlock" theirbehaviors to bring out the best in everyone, which leads to superiorperformance—both individually and organizationally.

And in any organization, nothing can improve until people change their behavior.There is a science devoted to behavior, and that science underlies what istaught and described in this book. It will seem simple and it is easy to learn,but when put into practice it becomes a profound, life-changing approach toleadership.


THE SCIENCE OF BEHAVIOR—AND THE LINK TO RESULTS

The science of behavior relies on honest, direct, useful communication, based onobjective observation. It is very much a teaching and coaching approach, inwhich the leader's goal is the success of every employee. The science is easilylearned and is replicable.

While many leaders may find the idea of "soft" people skills too squishy, theempirical nature of Behavioral Science provides the tools to cut through manysoft factors, such as personality and motivation. For a so-called "soft" peopleskill, the science of behavior is really quite hard.

Part of the rigor of Behavioral Science is that it gives you an early indicator(leading indicator) of whether you are on target. When you select the rightbehaviors to measure, you gain the ability to predict—early—whetheryou will achieve results, and if not, Behavioral Science helps you correct thecourse.

When you implement an organizational change, you need measures of success. Inbusiness, the dominant measure is P&L, but P&L comes too late—you need theearly indicator that behavioral measurement enables. The unlocking of specificbehavior that is linked to end results clearly correlates to the unleashing ofprofits, as our company has shown in decades of client engagements.


SO, WHY THE TITLE: "UNLOCK BEHAVIOR, UNLEASH PROFITS"?

In so many organizations, people's behavior is "locked." This means that theirbehavior is constrained by cultural norms and people systems. These constraintsact to keep people doing their jobs at minimum acceptable levels of performance.People in such performance-constrained organizations—whether a team, adepartment, or the entire corporation—feel "locked" or stuck, and theirperformance is compromised as a result. Often, this minimum performance becomesacceptable and expected, and so the organization chugs along—adequately.

However, locked behavior becomes an insurmountable problem when the organizationgoes to implement a new strategy or to make a big change that requires people toalter how they work—to exhibit new behaviors to get new performance. Theselocked behaviors become big obstacles to implementation, keeping people fromembracing the new way.

But there is good news: anyone who heeds the lessons in this book can become oneof those great leaders who implements change well. You can help your peoplebecome completely engaged in "new ways" if you understand behavior, and careenough to lead your people well and coach others to success.

So, the purpose of this book is to reveal how to unlock behaviors in yourorganization, so you can unleash profits—not only monetary, but also thevast wealth of talent and capability that is trapped within the people in yourorganization.


HOW DOES "LOCKING" HAPPEN?

Behaviors become locked as the result of unintended consequences—despiteleaders' good intentions. Many...

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