Search Engine Marketing - Softcover

Ramos, Andreas

Softcover

ISBN 10: 0071597336 ISBN 13: 9780071597333

Verlag: McGraw-Hill Education, 2008

Inhaltsangabe

Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords

Über diesen Titel

Über die Autorin bzw. den Autor

Andreas Ramos develops Web marketing strategies for global clients. He was the co-founder of a Silicon Valley search engine marketing agency and is an advisor to a number of Silicon Valley startups.

Details zur Ausgabe

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 0071597336
• ISBN 13: 9780071597333
• Einband: Taschenbuch
• Anzahl der Seiten: 288
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland