Capturing New Markets: How Smart Companies Create Opportunities Others Don't - Hardcover

Wunker, Stephen

Hardcover

ISBN 10: 0071767444 ISBN 13: 9780071767446

Verlag: McGraw-Hill Education Ltd, 2011

Inhaltsangabe

Create and dominate new markets to escape commoditization and spur business growth!
New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully.
Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to:
Leverage new markets to turbo charge your company s growth engine
Spot opportunities to create new markets
Assess the growth prospects and viability of markets that don't yet exist
Target a new market s first customers
Choose between two major alternatives to sales channels
Time market entry to be either a first mover or a fast follower
Tackle emerging markets profitably
Enable large companies to approach new markets nimbly
Catalyze the growth of new markets through public policy
Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy.

Über diesen Titel

Über die Autorin bzw. den Autor

Stephen Wunker is an entrepreneur and a widely published strategy consultant who has created successful ventures for his own companies and clients across six continents. He has led teams that developed some of the world’s first mobile Internet devices, mobile commerce businesses, and mobile marketing campaigns. After earning degrees from Princeton, Columbia, and Harvard Business School, he became a long time colleague of Harvard professor Clayton Christensen in building a consulting practice based on Christensen’s research on disruptive innovation. Wunker now leads New Markets Advisors, a firm dedicated to helping companies find, enter, and win in new markets.

Details zur Ausgabe

• Verlag: McGraw-Hill Education Ltd
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 0071767444
• ISBN 13: 9780071767446
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 272
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar