The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales (BUSINESS BOOKS) - Softcover

Marsden, Paul

 
9780071802024: The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales (BUSINESS BOOKS)
Softcover
ISBN 10: 0071802029 ISBN 13: 9780071802024
Verlag: McGraw-Hill Education, 2012

Inhaltsangabe

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys".

  • The power of social utility
  • The appeal of social gifting
  • The importance of social curation
  • The role of social status
  • The value of social intelligence

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Über die Autorin bzw. den Autor

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Verlag
McGraw-Hill Education
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0071802029
ISBN 13 
9780071802024
Einband
Tapa blanda
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar