Book by Kelly Francis Silverstein Barry
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Identifies the five characteristics shared by exceptional brands like Apple, Volkswagen, and JetBlue—and explains how anyone can create a killer brand
Companies invest more than $100 billion annually for marketing in the U.S. alone, yet only a select few brands break away and dramatically rise above the competition. Revealing the strategies behind extraordinary branding successes such as the iPod, The Breakaway Brand explains how you can develop and market your own outstanding brand. Filled with real-world case studies and exclusive interviews, the book discusses why only a handful of brands truly break away and stand out in an overcrowded marketplace.
“The Breakaway Brand stands out just like a great brand. This is not a me-too marketing book, but rather one that gets to the bottom line of the breakaway brand.... This book’s insight is worth its weight in gold to brand marketers who want to dominate over the long term.” --Wenda Harris Millard, Chief Sales Officer, YAHOO! Inc.
“A powerful primer on building great brands. The Breakaway Brand is a timeless reminder of what it takes to build winning brands and a successful business. Must-reading for those who aspire to lead championship brands.” --Steven Wilhite, SVP, Global Marketing, Nissan Motor Company
“A useful guide for Brand Managers, Chief Marketing Officers, marketers, or anyone leading, developing, or managing a brand. This book is filled with practical advice and real-world examples from experienced senior executives who are true pros at creating advertising for breakaway brands.” --Gail McGovern, Professor of Management Practice, Harvard Business School
“Documents how the best of the best are not only attacking today's challenges, but thriving.” --Jeff Hicks, CEO/President, Crispin Porter + Bogusky
“Captures what successful brand-building is all about...how to break away from the pack, and create a distinctive and relevant brand that differentiates you from competition and drives sales.” --John Costello, EVP, Merchandising & Marketing, The Home Depot
What would happen if your brand were out of stock in a retail store? Would a customer wait until your brand becomes available, travel to another store to buy it...or purchase another brand instead? This is a brand’s moment of truth.
In today’s overcrowded marketplace, only a select few brands truly rise above the competition. That’s what The Breakaway Brand is about. It’s about the brand that stands out, not just in its own product category, but from all other brands. It’s about the brand that achieves huge results. It’s about the brand that breaks away.
Drawing from their experiences at Arnold Worldwide, one of the leading and most innovative advertising agencies in the business, branding experts Francis Kelly and Barry Silverstein reveal what it takes to create a breakaway brand and how today’s great brands execute breakaway campaigns, packaging, and promotion. You’ll get an inside look at such phenomenally successful brands as Apple, Nike, Volkswagen, JetBlue, Starbucks, and many others, and you’ll find out how you can apply their breakaway strategies in your own organization. Discover how a breakaway brand:
Kelly and Silverstein also take you inside the mind of the breakaway chief, revealing the level of dedication, vision, and leadership required of CEOs, COOs, and CMOs to foster breakaway brands.
It isn’t easy for brands to break away. But it can be done, and The Breakaway Brand shows you how to “Think Different,” “Just do it,” and create a truly revolutionary and sustainable brand.
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Versand:
Gratis
Innerhalb der USA
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Innerhalb der USA
Anbieter: SecondSale, Montgomery, IL, USA
Zustand: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00074766662
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Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.36. Bestandsnummer des Verkäufers G0072262370I3N00
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Anbieter: Ocean Books, Dacula, GA, USA
Hardcover. Zustand: USED_ASNEW. Very nice used book. Some wear to DJ edges including a small tear on the edge. Bestandsnummer des Verkäufers AI-0Z9K-LISN
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Anbieter: Books Unplugged, Amherst, NY, USA
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Anbieter: Book Deals, Tucson, AZ, USA
Zustand: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 1.3. Bestandsnummer des Verkäufers 353-0072262370-lkn
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Anbieter: Book Deals, Tucson, AZ, USA
Zustand: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 1.3. Bestandsnummer des Verkäufers 353-0072262370-gdd
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Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Bestandsnummer des Verkäufers ABTR-283491
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Anbieter: Books Puddle, New York, NY, USA
Zustand: Used. pp. xiv + 289. Bestandsnummer des Verkäufers 263074825
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Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Zustand: Used. pp. xiv + 289 Illus. Bestandsnummer des Verkäufers 5854422
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Anbieter: Aragon Books Canada, OTTAWA, ON, Kanada
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